Jen Kem is a branding and marketing expert who helps small businesses turn into global phenomenons – and I’ll let you in on a little secret:Most of the brands you admire follow a specific methodology steeped in psychology – one that major players like Coca Cola and Apple have been using for decades.While this methodology was once reserved for huge agencies and corporations with million-dollar campaign budgets, for the last 17+ years I’ve made it my mission to teach it to businesses of every scope and size — and the results. have. been. Jaw. dropping.